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Marketing Specialist_FMCG: Lagos

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Willers Solutions Limited – Our client, a reputable firm is looking to fill the vacant position below:

Job Title: Marketing Specialist_FMCG

Location: Lagos

Responsibilities

  • Lead development and execution of strategic marketing plans and manage a team of Product Managers and Specialists for the company.
  • Develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.
  • Build marketing programs across different channels and segments in support of our overall strategic business objectives and plans.
  • Evaluate the impact of marketing programs in achieving stated objectives, including the impact on sales, lead flow, and customer retention.
  • Identify marketing opportunities by understanding consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share.
  • Review and update product pricing based on market conditions.
  • Design and implement promotional campaigns.
  • Build and maintain a customer database.
  • Liaise with the marketing teams of our suppliers.
  • Implement other ad-hoc marketing initiatives.
  • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.

Qualifications

  • Min of B.Sc. degree in Marketing or any related field.
  • Min of 10 years’ Cognate Experience as a Marketing Specialist / Manager in the FMCG sector.
  • MBA degree from reputable business school – a strong plus.

Required Skills:

  • Outstanding oral and written communication skills.
  • Good knowledge and understanding of strategic marketing concepts, principles, and practices.
  • Excellent problem analysis and solving skills.
  • Excellent oral and written communication skills.
  • Good report writing and presentation skills.

Application Closing Date
10th August, 2020.

How to Apply
Interested and qualified candidates should send their CV “MS Word” to: lizzzy.bika@willerssolutions.com using “Marketing Specialist” as the email subject.

Note: Only qualified candidates will be shortlisted.

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